Our fellow Wisconsin Brewers Guild affiliate member, Flexo-Graphics, has a few blog post about craft brew labels and how to make them stand out in the crowded cooler.
Here are a few tips, the whole post can be read here.
Other information that is essential to your craft brew label (read full article here):
- Add Creativity to the Branding – An attractive design will stand out on the shelf and is the first decision factor for any customer. Adding tailored information about the ingredients and processes used to create the beer are helpful as well.
- Clearly Define the Beer – Every craft brew label should have information regarding the style (lager or ale) and/or the type of beer (Stout, Amber, etc.). Creating a catchy name is definitely good idea for marketing and recognition.
- Ensure All Product Labels Are Cohesive –This means each offered item has its own unique label with common brewery elements. A good choice is to use similar colors, images, and fonts to make the brand easy to identify.
- Get Professional Design Help – Consider getting assistance from a professional company who understands the packaging and labeling aspects of the beer industry.
Other information that is essential to your craft brew label (read full article here):
- Brand and sub brand (Inland Sea Pilsner, for example)
- Government warning about alcohol consumption
- Volume of container (12 FL. OZ. 355 mL, for example)
- Expiration date of beverage
- Official name of brewing company (South Shore Brewery Inc., Ashland, WI, for example)
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