Recently I spoke with all kinds of business owners; pottery, printed t-shirts, dog treats, recording studio time, band gigs, and website development, about why and how they come up with their retail prices.

Your brand is what your customer visualizes when hearing your brand's name, or seeing your brand's image. It's also about the emotions that are all tied up in how the customer feels about your business.

Our fellow Wisconsin Brewers Guild affiliate member, Flexo-Graphics, has a few blog post about craft brew labels and how to make them stand out in the crowded cooler.