Color is power, so it's only natural that your brand puts some thought into what colors are chosen. Try searching "color psychology" to gain insight. Here is some more good info to get your mind working.
Recently I spoke with all kinds of business owners; pottery, printed t-shirts, dog treats, recording studio time, band gigs, and website development, about why and how they come up with their retail prices.
Your brand is what your customer visualizes when hearing your brand's name, or seeing your brand's image. It's also about the emotions that are all tied up in how the customer feels about your business.
Our fellow Wisconsin Brewers Guild affiliate member, Flexo-Graphics, has a few blog post about craft brew labels and how to make them stand out in the crowded cooler.
When the client wants a kickass design for their beloved product, I'm a believer in adding value to the piece versus unnecessary designs to make it just pretty.
Why not put it on a sticker? Stickers are so cool. They're addicting, too. Because I'm looking for new design projects in the brewing and distillery industries, I figure I need a fun brewery inspired promo sticker to instigate a few tête-à-têtes.