South Shore Brewery uses brand awareness to boost sales 200% at their new location.
Brand Style Guide | Logo Design | Social Media
The local brewery in Washburn, Wisconsin wins big with a targeted approach to the age old problem, “How do we get our market through our door to buy our beer and come back with their friends?”
We understood the importance of branding from years of success with our Ashland location and our partnership with the Deep Water Grill. It was key finding someone that could pull together all the moving parts. We needed a logo, print and web collateral, social media and email management, interior and exterior design as well as someone who knew beer and understood our market. Having Bizy Does It tackle the job was a real benefit; the personal one-on-one relationship, she made sure all elements are consistent, and she understands our local beer market.” – Bo Belanger, President and Brew Master at South Shore Brewery
In a small community that sees tourism dollars during a short 4-5 months of the year, the challenge was getting customers to stop in the Taphouse all year-round, utilize bulk beer sales (growler fills), book the space for events and sign up for brewery tours all while keeping the budget extremely tight, including a work trade agreement for beer. We work for beer, folks.
We started out by brand washing the entire brand, choosing to keep the existing “South Shore Brewery” branding for the beer and brewery, while creating a brand spankin’ new identity for the Taphouse. The comprehensive branding style guide set the stage for all print and web collateral with consistent design, tone, photography and social media details, including a master digital folder in the cloud with all assets for any future creatives to access. The new branding was set into motion in a quarterly calendar that was laid out to include event promotion, social media posts with visuals that worked in concert with printed promotional pieces, customer engagement through Facebook, campaigns to collect email addresses and follow up email marketing to remain engaged.
The results are straight forward, the goal to increase revenue by 200% was consistently met and often exceeded expectations. The ongoing strategy for brand awareness through Facebook, email, out-of-home and beer festivals continues to bring in new customers and keeps existing customers engaged.
• 300% jump in revenue for the first event