What is Collateral?
Print | Web | Social | Photography
Collateral is a term for the supporting elements of your marketing plan. Each project is different, and may require a few pieces of collateral for print, web, social or more.
Print collateral could be business cards, a flyer, postcard, label, packaging, banners, apparel, etc. Anything that is designed and printed to serve your marketing goals.
Web collateral are the graphics that will be used all over the web. Digital ads, digital banners, website graphics, even your website.
Social collateral are the thoughtfully designed elements that are used in your social media marketing. Facebook banners, event page graphics, Instagram posts, Pinterest boards, etc.
Photography is collateral that gets used in all categories. It's the sparkle that highlights the copy and catches people's attention.
Social collateral for South Shore Brewery Taphouse. Notice the consistency between the graphics designed to promote brand recognition.