Brand Style Guide
Design | Photography | Layout
Brand style guides are super useful for everyone working with your business or on your event. We'll organize all the design elements so everything created stays on brand. Consistency is important! If your audience doesn't recognize your "off brand" design, you risk losing their attention, the sale and their loyalty. "Off brand" is when a different color choice, typeface or layout style is used that doesn't thoughtfully connect back to your business, product or event.
Imagine your audience clicks a link from Facebook to check out an event or promotion in more detail and instead of seeing the familiar logo, colors, and fonts they're familiar with, they see something different. Confused and wondering what dark hole they clicked into, they'll most likely abandon the page thinking something went wrong.
Easily keep your team's hard work and your reputation on brand with a simple brand style guide.